Don't Die Before You're Dead

Don’t Die Before You’re Dead, the anticipated new third album from AJ Tracey, via his own label, Revenge Records. The record, which has been in the making for over three years, marks a major moment in AJ’s career—his return from a self-imposed hiatus and a reaffirmation of his place at the pinnacle of UK music. AJ Tracey stands as one of the most influential voices in the UK music scene. His commitment to artistic innovation and authenticity has garnered him a dedicated global fanbase.  

With a title as bold as Don’t Die Before You’re Dead, the album delves into themes of ambition, resilience, and living life to the fullest—core values that have defined AJ’s journey from Ladbroke Grove to the top of the UK rap scene.  It’s a matured sound from the West London-hailing creative, and lyrically, a moment for AJ to show his growth and development over his career.

It's a body of work that not only showcases his evolution as an artist but also continues to push the boundaries of UK music. The album features last year’s viral hit ‘Joga Bonito’ and ‘Crush’ featuring Jorja Smith, which swiftly climbed the UK charts. The track, a nostalgic ode to young love and British culture, reintroduced AJ’s signature genre-blurring style and further cemented his status as a pioneering force in UK rap. AJ Tracey has numerous Brit Award nominations, a prime-time performance on Glastonbury’s Pyramid Stage, and a catalogue of chart-topping hits under his belt. His triple-platinum single Ladbroke Grove became the top-selling independent single of 2019, and his versatility has been showcased in collaborations with the likes of Jorja Smith, Stormzy, Headie One, and Aitch.  Known for his relentless innovation and ability to shape UK music culture, AJ Tracey continues to define what it means to be an independent artist at the highest level.